Anarapp, a B2B networking platform dedicated to empowering small and medium businesses in India, approached us for a comprehensive rebranding and design overhaul. Their goal was to create a modern and engaging platform that resonates with their target audience while enhancing user experience.

We began the project by refreshing Anarapp’s logo, ensuring it embodies their mission to connect and support SMEs. The new logo features contemporary design elements that reflect innovation and trust, making it instantly recognizable and appealing to their audience.

In addition to the logo, we undertook a complete redesign of both their website and mobile app. Our UX/UI design focused on creating an intuitive user journey, ensuring that users could easily navigate the platform and access its various features. We conducted user research and testing to identify pain points and optimize the interface for seamless interaction.

The color palette and visual elements were carefully selected to evoke professionalism and approachability, encouraging engagement among users. We integrated modern design trends while keeping the platform’s core values at the forefront, resulting in a fresh, cohesive brand identity.